OUR TEST LAB

 

marketing test lab
“Test labs seem a little boring.  I’m looking for fun.”

Most people hear that we have our own research and test laboratory and immediately they start yawning.  Yeah, it’s not real glorious.  It’s not very exciting.  But you know what is a thrill?  It’s the amazing results that we’ve been able to get for our clients as a result of our work in the lab.  How about a 739% increase in sales after six months online?  Yep.  That’s exciting.  Or how about selling more than a million dollars worth of products through your website?  That’ll wake you up.  Those kinds of results aren’t accidents.  Admittedly, we’re not one of those agencies with the mircobrew-drinking, mountain-biking, cool guys on their team, but that’s okay with us.

We’re proud to have created brands that have attracted more than 40,000,000 website visitors.  That excites us.  So while our test lab may sound a little boring, we think that the results that we get, because of our relentless research, are better than a break room stocked with beer and bean bags.  We don’t want to bore you with the details of our research but if you’re interested in discovering whether or not we might be a good fit for your next project, give us a call.  In the meantime, we hope you enjoy reading some of the original articles below documenting the exciting results of our work since 1998 in the Red Rocket’s Marketing Test Lab.

Bullet Holes

Bullet Holes

  BULLET HOLES   “It’s tough to imagine how a World War II fighter plane could impact your business today." A good friend and fellow website design expert, Adrian Hanft told me a story that he read about a group of brilliant mathematicians that the US...

86% of people experience pain when eating sushi. Do you?

86% of people experience pain when eating sushi.  Do you? Have you ever eaten in a sushi restaurant and felt like you were being nickel-and-dimed because of the way they priced their food?  For some reason, many sushi restaurants choose to charge by the roll, rather...

Please Dumb it Down.  I’m as Stupid as a Caveman.

Please Dumb it Down. I’m as Stupid as a Caveman.

CAVEMAN BRAIN “They’re trying to dumb it down,” she mumbled to herself, as she read her son’s school assignment. My mom is always complaining that we’re dumbing-down America.  She’s sharp and knows the answer to every Jeopardy question.  Frankly, she knows a lot more...

It’s Not Google Calling You

It’s Not Google Calling You

Have you received a phone call from someone claiming to be from Google? Don’t get scammed; take just 5-minutes to read this before giving out any of your business information.

SEO “Experts”

Obviously in Greeley, SEO Experts are tough to come by.  Perhaps the biggest reason is that most of the so-called SEO experts are here today and gone tomorrow.  Unfortunately, it doesn't take much to call yourself an expert and many have hopped online and designed a...

Let’s Talk About Schema

Quality content on your website is great, but its full potential is unleashed when it's easily discoverable. That's where SEO comes in. It's crucial to ensure search engines understand your textual and visual content for better visibility and higher ranking. A key...

WordPress Security Best Business Practices

5 Best Practices to Keep Your WordPress Site SecureAsk any SEO expert, and they’ll tell you that an SEO strategy isn’t effective unless the website is secure. Diving into the world of website security services can be intimidating, but protecting your WordPress site by...

11 Essential Tips for Writing a Great Website

11 Essential Tips for Writing a Great Website

When you are writing website content, it is essential to know just how you should write it. Who is your target audience? If you have a website, you more than likely have a business that is trying to offer a product or service. Your customers will come to your website...

The Importance of StoryBranding

The Importance of StoryBranding

If you are looking for a way to draw customers to your company and build your online presence, it may be time to StoryBrand your website.  StoryBranding is a relatively new idea that has been incredibly impactful for businesses looking to have a strong presence...

9 Reasons Why You Need a Website in 2021

9 Reasons Why You Need a Website in 2021

9 Reasons You Need a Website in 2020 Websites are still a crucial component for every business - this year more so than ever. Today, many people see social media sites as the place businesses need to focus on with their online marketing. These sites allow them to...

Small Business Recovery During And Beyond COVID-19

SMALL BUSINESS RECOVERY DURING AND BEYOND COVID-19 Keys for Your Business in Light of a Pandemic Small business recovery in the coming months is heavy on the minds of many business owners today. In just a short amount of time, the coronavirus pandemic has made a...

What Google Wants to See in Your Blog Post Today

WHAT GOOGLE WANTS TO SEE IN YOUR BLOG POST TODAY  Blogging is a timeless, yet evolving entity of search engine optimization. What began as a mere platform for documenting and publicizing personal thoughts has exponentially progressed into a powerful tool for...

What Do Google’s Changes Mean for Your Business?

WHAT DO GOOGLE'S CHANGES MEAN FOR YOUR BUSINESS?One of the best business lessons comes from an unlikely source: mice. The story is told of two mice and two small people living in a maze. They found a huge stash of cheese—their favorite food—and feel comfortable with...

How to Add the ‘Request a Quote’ Button to Your GMB Listing

HOW TO ADD THE 'REQUEST A QUOTE' BUTTON TO YOUR GMB LISTING The value of a Google My Business (GMB) listing is undeniable. Businesses of any industry can benefit as key information is quickly and easily displayed on a Google search. GMB listings are highly recommended...

Tips for Writing SEO Friendly Blog Posts

TIPS FOR WRITING SEO FRIENDLY BLOG POSTS   As a Fort Collins SEO company, we can tell you that blogging is one of the most effective tools for someone looking to generate site traffic. Well-written and properly optimized blog posts can extend the reach of a...

Does Website Design Really Impact Sales?

DOES WEBSITE DESIGN REALLY IMPACT SALES? Having a website is important. What many businesses don’t realize is that just having a website isn’t the only thing that matters. As a Fort Collins web design company, we know that excellent design is just as important, if not...

Can Regular Blogging Make an Impact on Your Website Traffic?

CAN REGULAR BLOGGING MAKE AN IMPACT ON YOUR WEBSITE TRAFFIC? People turn to the Internet for countless reasons, but one of the most common reasons is to find answers for any question they may have. At times the questions are easily answered on a results page snippet,...

Reasons Your Content May Not Be Ranking

REASONS YOUR CONTENT MAY NOT BE RANKING Although the tactics and techniques used for SEO often evolve as the Internet evolves, the impact made from high-quality content remains steadfast. As an experienced SEO company in Northern Colorado, we understand that a key...

8 Common Myths About Website Design

8 COMMON MYTHS ABOUT WEBSITE DESIGN Good website design can make a good first impression, but it can also leave a lasting effect. Regardless of whether you’re thinking about redesigning your existing website or looking into professional website design in Fort Collins...

Understanding the Importance of a Good Link

UNDERSTANDING THE IMPORTANCE OF A GOOD LINK It’s no secret that a good link is a valuable asset for success in search engine optimization. Using both internal and external links within content is a strategy that has long been used by the best Fort Collins SEO...

Take Full Advantage of Your Google My Business Listing

TAKE FULL ADVANTAGE OF YOUR GOOGLE MY BUSINESS LISTING There’s no question why successful Fort Collins digital marketing services recommend investing time into a Google My Business (GMB) listing. Google My Business can be an incredibly valuable asset for any business...

June 2019 Broad Core Algorithm Update: Does It Change SEO?

JUNE 2019 BROAD CORE ALGORITHM UPDATE: DOES IT CHANGE SEO? When it comes to SEO, Google leads the way. The Google algorithm is the major factor that determines where websites end up in the search results, and most companies tailor their SEO strategies with Google in...

SEO Is Important for Any Business with an Online Presence

SEO IS IMPORTANT FOR ANY BUSINESS WITH AN ONLINE PRESENCEIs your business lost in the sea of internet content? With so much information available online, it can be hard for a business to stand out and be seen by potential customers. Small businesses are often pulled...

Why Content Marketing Is Important for Online Businesses

WHY CONTENT MARKETING IS IMPORTANT FOR ONLINE BUSINESSESSpreading the word about a business used to be simple: rent a billboard, put an ad in the newspaper, or pay for a commercial on the internet or TV. Things aren’t as simple anymore, and paid advertising can be...

8 Ways to Respond to Negative Reviews

8 WAYS TO RESPOND TO NEGATIVE REVIEWS Even small businesses can get bad reviews. And in our day of modern connectivity, reviews—positive and negative—can spread like wildfire. One of the most important things for business owners to learn is how to deal with angry and...

Why You Should Focus on Long Tail Keywords for SEO

WHY YOU SHOULD FOCUS ON LONG TAIL KEYWORDS FOR SEO Any serious content marketer knows how important it is to be visible online. Without being in the top SERPs (Search Engine Results Pages), your efforts at content marketing fall short of the ultimate goal—conversion!...

Don’t Fall Victim to These 5 Content Marketing Fails

DON'T FALL VICTIM TO THESE 5 CONTENT MARKETING FAILS Content marketing is a great and cost-effective tactic for engaging with customers and creating brand awareness. Every marketing agency in Fort Collins must leverage on good content to give local businesses a...

Top Tips to Keep Hackers Away from Your Website

TOP TIPS TO KEEP HACKERS AWAY FROM YOUR WEBSITE You’ve dreamed of an amazing website, found a great web design company in Fort Collins, and the site is finally ready to launch. You can’t wait for the views and customers to start...

Optimize Your Website Strategy for 2019

OPTIMIZE YOUR WEBSITE STRATEGY FOR 2019 Digital marketing changes constantly. You want your website beyond just your blogs to promote your business and show up on all search engines as close to the top of the list as possible. The keywords your business strategizes to...

Optimize Your Blog in 2019

OPTIMIZE YOUR BLOG IN 2019 Blogging has been a key component of digital marketing strategies for more than a decade now, and it shows no signs of stopping. However, over the years, the rules have changed. Make sure you're up-to-date on all the best blogging strategies...

Fake Reviews and Your SEO Ranking

FAKE REVIEWS AND YOUR SEO RANKING   As Fort Collins SEO specialists, we know that in today's online marketplace, an important part of attracting customers is brand reputation. This has many facets, but an obvious one is your Google reviews star-rating, and...

Creating Effective Email Campaigns

TIPS FOR CREATING EFFECTIVE EMAIL CAMPAIGNS With the myriad of Fort Collins marketing options available to a growing business in this day and age, it can be easy to neglect a simple email campaign that reaches out to prospective clients or customers directly....

E-A-T Your Way to The Top of Google

E-A-T YOUR WAY TO THE TOP OF GOOGLE What Is E-A-T? E-A-T stands for, “expertise, authoritativeness, and trust,” and has become a critical part of any digital marketing campaign. E-A-T was introduced as a part of the Medic core update, affecting websites in August...

Graphic Design Vs. Website Design: What’s the Difference?

GRAPHIC DESIGN VS. WEBSITE DESIGN: WHAT'S THE DIFFERENCE? You walk into a coffee shop and wait in line for a cup of espresso. As you look around, you notice many preoccupied customers. Some are texting, while others are browsing the web. Your ears perk up; the man...

Why Mobile Marketing Matters

WHY MOBILE MARKETING MATTERS The primary purpose of marketing is to promote what you have to offer to the people looking for it. A key component of successful marketing is to make it easier for your target audience to find your products or services. Marketing is...

7 Website Design Trends to Keep Your Business Website Relevant

7 Website Design Trends to Keep Your Business Website Relevant The research suggests that you have only a second or two to convince your website visitors that they are in the right place and that you can provide them with something they want or need. And if you can’t...

15 Shocking Social Media Statistics

15 Shocking Social Media Statistics After pulling together 15 shocking social media statistics from the recent years, I would find it hard to imagine anyone could say that social media isn’t a big deal. I’m not defending social media addiction or saying some of these...

7 Social Media Etiquette Rules Every Business Should Know

7 Social Media Etiquette Rules Every Business Should Know Social Media etiquette: it’s probably a class we should all take before creating our first social media account. There are some things that just seem like they should be common sense. But on social media,...

Why Links Still Matter When It Comes to SEO

Why Links Still Matter When It Comes to SEO in 2018 SEO is constantly changing. Every year, Google concentrates its focus on new priorities and objectives that often causes SEO principles to fluctuate as well. Therefore, it’s reasonable to suspect that the SEO...

Using Hashtags Correctly in Your Social Media Marketing

Using Hashtags Correctly in Your Social Media Marketing I’m sure there are a number of people who which the hashtag craze was over. I understand why. I’ve seen enough posts with an overload of hashtags. I often tend to just scroll right past that kind of post....

Viral Marketing: What Your Business Can Learn from IHOP

  Viral Marketing: What Your Business Can Learn from IHOB When the International House of Pancakes (IHOP) temporarily changed its name to the International House of Burgers (IHOB) this month, it caused an uproar in the burger community. Everyone was scratching...

Using Social Listening to Improve Your Business Social Media

Using Social Listening to Improve Your Business Social Media Content Are Your Social Media Efforts A One-Way Conversation? How many times have we heard that listening is key to good communication? Probably more times than we can count. Hopefully, we’ve at least begun...

GDPR: What Your Fort Collins Business Needs To Know

What Your Fort Collins Business Needs To Know About GDPR The time is nearly upon us. General Data Protection Regulations (GDPR) are coming to the United States, taking effect on May 25, 2018. Although this is a European Union regulation, it affects small and...

6 Chrome Extensions that Have 10x’d Our Time

  6 Chrome Extensions that Have 10x’d Our Time At Red Rocket, we’re always looking for ways to make our days most productive. We love to find tools that help us accomplish more in a shorter amount of time without compromising excellence in our work.   If...

Creating Your Social Media Content Calendar (Template Included)

Creating Your Social Media Content Calendar (Template Included) Creating a content calendar can seem daunting when you don’t know where to start. You may think you can continue just fine without one, so why would you bother? I’m going to start by just giving you a few...

How to Clear Your Cache to View Your Website Changes

How to Clear Your Cache to View Your Website Changes You just spent loads of time and (and maybe money) giving your website a much-needed makeover, you saved your changes, and now it’s time to see the results of those efforts. But when you refresh your browser, all...

Why You Should Care About Mobile-First Indexing

Why You Should Care About Mobile-First Indexing In November of 2016, Google announced its new mobile-first indexing. With the overwhelming rise in mobile devices, Google noticed that searcher origination had shifted. The majority of Google searches were now coming...

Google App Hacks You May not Have Thought About Using

Google App Hacks You May not Have Thought About Using More than likely, you are already using Google apps and appreciating what they can do for you. Whether you mainly use a Gmail account or enjoy additional features they offer, there are probably some things you...

17 Social Media Mistakes Your Business Should Avoid in 2018

17 Social Media Mistakes Your Business Should Avoid in 2018 You have probably made a personal list of resolutions or goals to strive after this year. And even if you haven’t sealed them with pen and paper, there are most likely a few ideas in your mind begging for you...

Getting SMART with Goal Setting

Getting SMART with Goal Setting We all have dreams and aspirations. Perhaps yours is paying off credit cards, or taking a vacation. Perhaps your dream is to lead a healthier lifestyle or get a promotion at work. It’s no secret, there are certain...

Footer shadow
brain thumb

Are you enjoying the Test Lab?

Join the others who want to be notified every time we post something new.

You have Successfully Subscribed!

Pin It on Pinterest