Why Tabbed Content Can Hurt Your Rankings
There’s really nothing better than when a website’s content is neat and tidy, at least from a design standpoint. The white space and perfectly boxed paragraphs make for a better, more enjoyable user experience. To accomplish the clean-cut feel, many times the content is put behind tabs that say, “Read More” and “Continue.” But is tabbed content really a good idea? We found that putting content behind tabs may be hurting your website’s Google rankings.
If you want to know what your website looks like to Google’s site crawlers, you can check it out in the Google Search Console > Crawl > Fetch as Google. You will get a side-by-side comparison of what the Google site crawlers see and what a visitor sees. Then, if you scroll down, you will see what items the google bots aren’t crawling. Often, those are sidebar ads.
How Can You Make Sure Google Indexes Your Content?
If you want to fix the tabbed content so that Google indexes it, you have two options:
- Put your most important content above the tab
- Get rid of the tabbed content altogether and make all of the content visible to visitors.
Either way, it’s necessary to revisit and make sure your site’s content is keyword-rich and re-submit to Google. Don’t forget that it can take a few days for the site crawlers to index the new or updated information.