The topic of neuromarketing or neuroscience is one that’s intrigued me for a long time. I know, it sounds pretty boring and I may have lost a lot of you after the first sentence but understanding what makes people respond to marketing pieces can be fascinating. Okay, maybe I’m alone in that, but for me it’s fascinating.
So what is Neuromarketing? Neuromarketing is basically the scientific study of how the brain works and what makes people tick when it comes to marketing. There are many great books out there on the topic but two of my favorites are Neuromarketing by Patrick Renvoise and Brainfluence by Roger Dooley. Both books investigate how people’s minds react to different marketing messages. Neuromarketing takes an in-depth look at several topics while Brainfluence briefly covers 100 different aspects. Dooley’s short, easy-to-read chapters make for a fast-moving book that’s packed with real world case studies.
I’ve mentioned in my blog posts over the past 5 years or so many of the techniques used to increase conversion rates but I thought it might be fun to unpack a number of Roger Dooley’s chapters over the next few months as we hit on the most enlightening aspects of his research. So stay tuned. Next Wednesday we’ll kick off this series and start showing you how to implement some of the mind-blowing techniques that are guaranteed to increase your marketing material’s effectiveness. Until then, have a great week.