Decoys aren’t just for Duck Dynasty

I’ve never seen a phenomenon like Duck Dynasty.  They have dolls and toy guns and candles and t-shirts and cigarette lighters and you name it.  They’re on every end-cap and product display at Walmart.   These guys are everywhere.  Not to mention how many men around...

Are you unintentionally hurting your customers?

I recently read that a study showed that people who were exposed to pictures of money just before making a  purchase spent far less than those who were not shown the images of money.  The same holds true even for people who were shown dollar signs. It’s fascinating to...

Do you use a credit card to avoid pain?

You’re probably familiar with Dave Ramsey, the personal finance expert who’s on the radio and has sold millions of best-selling finance books.  I remember watching one of his videos a few years ago when my wife and I took his Financial Peace class and he mentioned...

Picking the Right Price for Your Products

This is a question that I hear a lot.  New business owners often wonder how to choose a good price for their products and usually wind up shooting themselves in the foot because they don’t necessarily put much thought into it.  I see it all the time.  Someone...