You bet there is.

B2B transactions are relationship driven.  They generally require a multi-step buying process and result in a longer sales cycle.  Marketing activities should be geared toward educational and awareness-building activities.

On the other hand, B2C is all about the product and how to get to the transaction as quickly as possible.  Marketing activities revolve around promotions, discounts, point-of-purchase displays etc..

Unfortunately, most marketers don’t recognize the difference.  They think that you’re just selling to people either way, so the principles should remain the same.  Wrong.  The bottom line is that the difference between B2B and B2C marketing comes down to the buyers’ emotional perspective about the purchase. Consumers make buying decisions based on status, security, comfort and quality. Business buyers make their decisions based on increasing profitability, reducing costs and enhancing productivity.  We understand these principles and use them to guide us as we write your content and create your designs.