Here’s a quick little tidbit.  Did you know that if you measure the number of sales that come from people who clicked on the organic or free listings in Google, compared to the people who clicked on the pay-per-click advertisements, you’ll see that those who click on the free listings are much more likely to buy?  It’s believed that they are more savvy web users because they ignore the ads.  The advertisers are perceived by savvy web users as pushing their products while the sites in the free, organic listings are perceived as just offering their assistance.   Those who are not as savvy, may click on the ads, but they’re not as ready to buy, they’re just shopping and they’re not necessarily looking for a company they can trust.  Once a user makes up their mind to buy, they are more likely to trust the companies in the free listings so they get the clicks from the surfers who are ready to buy.

Just food for thought…

Chadd Bryant

More in Internet Marketing
Tired of No Website Visitors? Try Pay-Per-Click Advertising

Are you looking for a way to increase your website traffic but you're anxious because the clock is ticking in this rough economy?  Have you considered pay-per-click advertising?  Did you know that you can get it set up and begin getting traffic in the next 15 minutes?  It's pretty awesome. Here's what you need to […]

Close