The increasing popularity of smart phones and tablets – it’s no longer enough to consider what content should be included in your website design but how your content will be viewed. Simply put – the idea that websites are only viewed on desktop computers is about as contemporary as buying music on cassettes.
Yesterday – the news was simply that over 80% of consumers use the internet to make purchasing decisions. Today – those consumers are using their smart phones and tablets to access the internet. So – that amazing website you dropped a pretty dime on looks great on your laptop – right? But you’ve just alienated over 60% of your audience who is hitting your site on a smart phone or tablet by forcing them to scroll up and down, left and right.
That’s why every website Red Rocket builds now answers this problem of functionality on various devices. After all – when you’re in the business of results, it’s a good idea that you’re reaching everybody regardless of device.
For more information on how Red Rocket designs the web for desktops and devices – give us a call here at the Test Lab at 970-674-0079