Most businesses today have some sort of website marketing plan. Internet marketing options are always changing and plentiful. New players come and go, and a few options stick around and continue to produce good results. Picking the right e-marketing mix can be a huge challenge. Which options will work for you? How much should you spend on each?

Being a Fort Collins web design company, we have to stay abreast of the most relevant, best working, e-marketing trends. Here is a consolidated list of what has been working for our clients when implemented correctly.

Web design

  • analytics
  • content
  • design
  • shopping cart

Search Engine Marketing

  • Pay per click
  • Organic Search
  • Paid inclusion
  • Business listings

Internet Paid Advertising

  • Banner Ads
  • Link Text

Search Engine Optimization

  • Link Building
  • Blogging
  • Total site keyword alignment
  • Directory inclusion

Marketing Research

  • A/B Testing
  • Surveys

Social media

  • Your blog
  • Facebook
  • LinkedIn
  • Twitter
  • MySpace
  • forums
  • Flickr
  • YouTube

Email Marketing

  • Web forms
  • White Papers
  • Newsletters

Press Releases


Which of these options you pick can make or break your web marketing before you even hit the design stage. Not sure how you can get the most out of each of these, or want to get help and deciding which ones may be the right mix for you? Give us a call, we’d love to discuss it over the phone or buy you a coffee.

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