Because the Internet is so easily tracked, it’s become an excellent way of measuring your marketing efforts.  Like never before, now you can see where your leads are coming from, what they’re interested in and more.  With simple free reporting packages like statcounter.com, you can see where in the world your visitors are from, how long they stayed on the site, which pages they visited, which search engines they used to find your site, and what phrase they entered into the search engine.  The list goes on and on.  There are so many valuable things you can learn.  You can find out which pages on your site get the most traffic and which ones are the top exit pages.  Armed with data like that, you can identify why a particular page is causing people to leave and you can fix the problem.   You can track how many people visited your shopping cart, and how many abandoned it part way through the process.  You can see which form of advertising is paying for itself and which ones are not worth renewing.  A simple calculation like that can save you countless dollars that would have otherwise been wasted.  To add a counter and reporting package to your site, just visit statcounter.com to grab the code.  Add it anywhere on your page and begin watching the data pour in, provided you have traffic to your site to track.  We’ll talk about that problem next time.

Chadd Bryant

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