ATTRACT POTENTIAL CUSTOMERS WITH WEBSITE DESIGN
We know how valuable a well-designed website can be. It has been estimated that 96% of all web pages have only been read by the person who wrote them, and unfortunately, that translates into billions of wasted dollars on ineffective, poorly-designed sites. As a web design company based in Fort Collins, we think that’s just not acceptable. If a website isn’t going to change your business, it doesn’t make sense to build it. That’s why we build websites that actually work.
You may have heard that we’re not the cheapest guys around but that’s not because we charge more. We just include more. We refuse to cut corners since we only build websites that actually work. We’ll often equate it to a car coming off the assembly line at the factory. Try asking them if you can save a little by leaving off the wheels. Sure, you’d have a car, but it wouldn’t work. A poorly built website may save you money, but it will likely be ineffective.
Improved Website Results Are Within Reach
Did you have high hopes the last time you launched your new website? But, did those hopes begin to fade after a few weeks when nothing seemed to really happen? If you did, you’re not alone. In fact, millions of businesses have experienced the same thing. Typically, they have fallen into one of two traps: either they were enticed by low prices and big promises, or they were simply the victim of a well-intentioned novice who lacked the skills and experience to build and market a site that could produce results. Either way, the results (or lack of results) often translate into years of lost market share.
But don’t worry. Most people would have given up by now. You can be assured that improved sales through the Internet are within reach for most businesses. Here’s how we see it. First you have to get people to your site, then you have to convince them to act.
Those two simple steps each require many smaller steps, but the concept isn’t terribly complicated. It’s not rocket science. It’s actually pretty easy, once you have a proven method that can be repeated. We’ve worked relentlessly since the 1990s to fine-tune our website development process to ensure that our clients’ sites produce the best results possible. Their sites get a lot of visitors that eventually become customers.
To make a great website that inspires visitors to take meaningful actions, several key elements must be harmonized:
- A Clean, Digestible Design: A visually appealing site with strong branding captures attention and keeps visitors engaged.
- Great Copy: Effective, well-crafted copy differentiates and positions your organization uniquely in the market, compelling visitors to stay and explore.
- Organized Navigation: A navigation system structured for your potential customers ensures they can easily find what they’re looking for, reducing bounce rates.
- Relevant Traffic: Attracting a solid amount of relevant traffic from a variety of sources is crucial for generating potential leads.
- Strong Conversion Points: Clear calls to action and conversion points guide visitors toward taking the next step, whether it’s signing up for a newsletter, making a purchase, or contacting your team.
By meticulously integrating these components, we ensure that your website isn’t just another digital presence but a powerful tool for conversion and engagement.
To learn more about our proven web design process or to talk about how we might be able to help you, please give us a call at our Fort Collins office. One of our specialists will be happy to discuss the specifics of your project with you.
We offer a wide range of website design and development services tailored to meet the unique needs of our clients in Fort Collins:
- Brand Integration: We successfully implement brand standards into websites, ensuring a cohesive online presence.
- WordPress Development: Our team excels at creating clean, professional, and fast websites using the popular WordPress platform.
- Custom Solutions: For clients needing highly flexible, mobile-responsive, and fast-loading websites, we develop custom themes that meet these requirements.
- Non-WordPress Options: We also cater to clients seeking alternatives to WordPress, offering secure, interactive, and functional websites on other platforms.
- Mission-Driven Design: We design websites that accurately reflect the mission and values of organizations, ensuring that their digital presence aligns with their important work.
- Craft CMS Expertise: We specialize in creating informative, fun, and on-brand websites using Craft CMS, tailored to the specific needs of each client.
- E-commerce Development: For clients looking to sell products online, we provide robust Shopify development solutions to bring their designs to fruition.
Our collaborative approach ensures that we work closely with your team to deliver a website that not only looks great but also drives trackable conversions.
What You’ll Find on This Page
Top Reasons to Use Professional Website Designers
Not all websites are created equally. You’ve likely seen this in your own exploration of the internet—some websites grab your attention and draw you in, while others are clunky and difficult to navigate. The difference between an attention-grabbing website and one that people pass by could mean your next customer or big sale. In today’s digital world, your website can make or break your business. There are a number of free templates on the internet, but just because you can design a basic website with free tools doesn’t mean you should. Here are the top reasons to use professional website designers.
Local Expertise in Fort Collins
Choosing a website design service in Fort Collins offers the added benefit of local expertise. Fort Collins is a vibrant community with its own unique style and needs. Working with a local design company means they understand the local market and can tailor your website to resonate with the community. This local connection is invaluable for businesses looking to make a strong impression close to home.
Invest in Quality
One common reason businesses choose to design their own websites or use an amateur is to save money. But hiring a professional web designer is actually an investment in your company that can lead to big returns. A website is often a potential customer’s first impression of your business and is a crucial tool in telling your story, gaining attention, and making sales. You simply can’t afford to have a subpar website if you expect to compete. Websites are vital to the success of your business, as nearly two-thirds of small businesses rely on websites to communicate with customers. A quality website builds credibility and shows that you are serious about your business and your customers. It takes money to make money, and spending on a quality website is one of the best investments you can make.
Although hiring professional web designers can be a larger up-front cost, having a well-built website can often lead to cost savings in the long run. Aside from creating beautiful websites, professionals know how to build a solid framework that can be changed and updated as the business evolves. That strong foundation can prevent future issues and lead to lower future costs on maintenance and updates.
Transparent and Refined Processes
Professional website designers in Fort Collins often pride themselves on their transparent and refined processes. Clear communication and well-defined steps ensure that you are always in the loop and that your project stays on track. This level of transparency builds trust and sets the stage for a successful collaboration.
Richer Features
Hiring a professional web designer allows your website to go beyond the basic and into something truly unique and special. Instead of simply plugging information into a standard template, professional web designers will work with you to create a website that matches your vision and meets your business goals. Each website is different and as functional as it is beautiful. A website for a company aimed at selling products, for example, will be different than a website for a company with a goal of collecting customer information or scheduling appointments. Those special features and unique designs just can’t be achieved by a novice web designer or a free template.
Thoughtful Collaboration
Another key factor that sets Fort Collins web design services apart is their approach to client collaboration. These professionals are not just ‘YES people.’ They work with clients to encourage thoughtful deliberation, helping to break through growth plateaus and achieve long-term success. This collaborative spirit ensures that your website is not only visually appealing but also strategically aligned with your business goals.
Using a professional web design service in Fort Collins means you are investing in quality, benefiting from local expertise, and ensuring that you have a partner who values transparency and collaboration. These factors combined make a compelling case for choosing a local professional to elevate your online presence.
Designing a high-quality website takes time, especially if you haven’t done it before. It also comes with a steep learning curve. If you’ve never touched the backend of a website before, it can be intimidating to try to design something completely new. Instead of spending time to learn how to build a website and actually designing it, your time can be much better used focusing on your strengths.
The time you spend on a website is time you aren’t spending talking to clients, creating new strategic plans, and building your business. Turning to professional website designers gives you more time to build your business and think of the big picture instead of being stuck in the weeds of website design. A professional web designer can also likely create a website in much less time than it would take a novice, which means you can get your website up and running much faster. When it comes to building your business, time is of the essence. Use your resources well and play to your talents to take your business to the next level instead of getting bogged down by creating your own website.
Invest in Quality
One common reason businesses choose to design their own websites or use an amateur is to save money. But hiring a professional web designer is actually an investment in your company that can lead to big returns. A website is often a potential customers’ first impression of your business and is a crucial tool in telling your story, gaining attention, and making sales. You simply can’t afford to have a subpar website if you expect to compete. Websites are vital to the success of your business, as nearly two-thirds of small businesses rely on websites to communicate with customers. A quality website builds credibility and shows that you are serious about your business and your customers. It takes money to make money, and spending on a quality website is one of the best investments you can make.
Although hiring professional web designers can be a larger up-front cost, having a well-built website can often lead to cost savings in the long run. Aside from creating beautiful websites, professionals know how to build a solid framework that can be changed and updated as the business evolves. That strong foundation can prevent future issues and lead to lower future costs on maintenance and updates.
Richer Features
Hiring a professional web designer allows your website to go beyond the basic and into something truly unique and special. Instead of simply plugging information into a standard template, professional web designers will work with you to create a website that matches your vision and meets your business goals. Each website is different and as functional as it is beautiful. A website for a company aimed at selling products, for example, will be different than a website for a company with a goal of collecting customer information or scheduling appointments. Those special features and unique designs just can’t be achieved by a novice web designer or a free template.
Today’s customers demand more robust features in the websites they visit, including mobile optimization and intuitive design. A customer decides quickly when they first visit a website if they should stay, and the first few seconds browsing a website greatly inform their impression of the company and if they should make a purchase. Nearly half of potential customers will abandon a website that takes more than three seconds to load, so it’s important to have a robust, professional website.
Investing in a professional website is one of the best things you can do to build your business. Trust our professional web designers to create a functional, beautiful website that drives business and sets your company apart from the rest.
5 Reasons to Have a Professional Website
In today’s connected world, business happens online. No matter if you are just getting started or have an established brand, every company needs a professional website. We help clients in Colorado and around the country gain strong online identities to build their businesses. Here are five reasons to invest in a professional website.
Build Credibility
If potential customers can’t find your website or look for you and discover an outdated or unprofessional website, they are much less likely to want to do business with you. In today’s world, if you don’t have a strong online presence, you likely don’t have a strong business. It only takes 50 milliseconds, or .05 seconds, for a visitor to form an opinion about your website. That opinion influences what they think of your brand—are you professional and legitimate or unprofessional and sketchy? Do you care about your customers, or are your sloppy and outdated? A professional website can make a huge difference in that split-second decision and show that you value your company and are credible.
Gain Traffic and Sales
A professional website doesn’t just look good—it is a vital part of building your business. Professional websites are built to attract more visitors, which introduces more people to your brand and creates more sales. Poorly designed websites have poor conversion rates, which can greatly slow your company’s growth potential. A professional website also expands your reach by making your company available to more people. Customers are searching for businesses all day, and you want to be at the top of the results. Professional websites are built to target local searches to get you customers in your area right when they are looking for you. Without a quality website, it is hard to attract new customers and gain sales.
Improve Communication
Customers want to communicate with companies in a way that’s convenient for them. In most cases, that happens online. A professional website can integrate communication tools to make it easy for potential and existing customers to contact the company with questions or proposals for a new project. With a professional website, customers can contact you whenever is convenient for them instead of having to wait to call during business hours. The easier it is for customers to communicate with you, the more likely they are to do so, which builds relationships and grows the business. If a customer can’t easily communicate through a website, they’ll likely move on until they find a company with communication capabilities.
Save Time
A professional website acts as a single source for all the information and updates about your company. When a customer asks a question, you can direct them to the website for the most accurate information about your business, what it stands for, and how to make a connection. Compared to communicating the same information over and over to multiple customers individually, a professional website can be a huge time-saver. A single source of information is also useful for employees. If they have a question and don’t know the answer, they can find it on the website instead of searching aimlessly or wasting time to find information.
Collect Data
A professional website can give you a better idea of your target audience and demographic. Websites are a great place to collect information from potential customers, such as their email address and phone number, to contact them for future sales. Websites also collect data about who visits, which can give you a better idea of who is searching for your company and how they are finding you. With a better understanding of your customers, you can tailor experiences to meet their needs and improve your reach and service to stand out from the competition.
Frequently Asked Questions
What do professional web designers do?
Professional web designers build websites and are responsible for the overall look and feel of the website, including adding code, images and logos, and content. A website design company creates websites that are beautiful and functional. There are essentially two main responsibilities of professional web designers: the style side, which includes creating a website that is visually appealing, easy to navigate, and conveys the company’s story and brand. The style side is all about building a website that looks great. The other responsibility is the business side, which includes building a website that gets results and creates new leads and customers. A website can look good, but if it doesn’t help the business grow, it isn’t truly effective. Professional web designers bring together the creative side and the business side to build websites that are eye-catching and strategic.
How long does it take to create a new website?
The length of a project depends on how extensive the website will be. Building a large and involved website from scratch without much direction from the client will take much longer than building a smaller website for a client with a clear idea of what they want. The number of interactive features and complicated code can also impact the timeline. On average, most websites can take between 12-16 weeks from the initial design consultation to the official launch. Web design agencies are experienced working under time constraints and work with you to establish a reasonable timetable.
For a timeline specific to your project, plan a consultation with Red Rocket Web Specialists.
How involved will I be in the process?
Clients are encouraged to be as involved in the process as they want and to provide input. The goal of the web designer is to create a website that reflects your vision, which requires regular feedback and communication. Most projects start with a design consultation, where the web designer and the client discuss the purpose and vision of the website. The client and designer will likely work together to create a design brief, which will outline the basic format of the website including the number of pages, plus give guidance on a color scheme, logo, and general feel for the website. The client and the designer will collaborate to combine the company’s brand with the web designer’s experience of what works well online.
With that direction, the web designer gets to work building the website. Before it is finalized and launched, the client has a chance to provide feedback and review the site. Web design is a collaborative process, and our web designers want to ensure you are satisfied with the final result.
What is included in the cost of web design services?
At the beginning of the project, the web designer and the client will sit down to discuss the extent of the project and the cost. The overall cost varies depending on the size of the website and how much work is involved. Most contracts include building the basic website, plus any additional logo or image creation the company needs. Clients can also add website maintenance to their package, which ensures that the web designer will continue to update the website with content changes or technology updates. Most clients opt to add website maintenance because it keeps their website operating smoothly and accurately without having to worry about doing it themselves.
How is small business website design different from other web design?
You may have built a personal blog using a template or a great Instagram page, but web design for small businesses is an entirely different animal. Small business web design is as much about the look of the website as it is about the strategy. The entire website is designed to attract traffic, gain customers, and convert leads. The website needs to do more than just look good, it has to be functional and intuitive so potential customers feel comfortable sharing information and making a purchase. A small business website is built to attract potential customers.