Hello again, everybody. This week, I just wanted to take the time to talk about how important it is to have actual words on the page versus hiding them in an image that Google can’t read. A lot of the time, website owners will put all of their important information, essentially, inside of a picture. That’s never good for search engines. If they can’t read the words on the page, they can’t value your content against something else. Hidden content is basically lost content when it comes ranking.That’s a sad story for anyone who spends lots of time writing excellent content, only for it to be completely useless in the end.
Plain and simple: if you want to rank for something, you have to actually have the words on your page.