What most people don’t understand is that search engine optimization has to do with much more than just using keywords in your content. People forget that you’re optimizing your website for a search engine’s “experience.” Much like you would for a human reader, you need to make the content accessible to search engines.
This is where things like valid code come into play. If you don’t properly code your website, Google might have a tough time finding whatever it is you’re trying to get them to look at. Just keep one thing in mind: use proper code, and Google won’t get lost in it!