Today’s lesson is quite funny, actually. I often hear, “why am I not ranking for my keyword?”

One of the most embarrassing things to hear is, “oh, well, it might have something to do with the fact you didn’t say that phrase even once in your content.”

Yep, it’s happened. That would be like us trying to rank for “SEO in Fort Collins” and actually using the phrase “you know, that thing that makes you show up on Google.” Sure, we might be talking about the same thing, but we didn’t actually say the phrase.

This one’s an easy one, folks: use your keyword in your content. And don’t over do it.

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