You may be wondering, “Does page load speed matter for SEO?” In short, yes it does. There’s no guarantee that speeding up the load time of your pages will impact your site’s rankings greatly, but let’s play out this scenario if you do in fact have a slow website.
Imagine a user comes to your website, which is beautifully designed with great photography and typography, has lots of customization that makes it easy for you to edit, and let’s say for the sake of argument that you have a WordPress website that uses a lot of plugins. Now, what if the website loads slowly, and your readers decide they don’t want to wait for it to finish loading. That may not seem like a big deal, but what if your website is your main source of revenue? You might’ve just lost that sale.
So, why wouldn’t Google decide, “hey, this thing takes forever to load, why should I wait?” It’s the same principle. If it loads too slowly, Google may decide it isn’t important enough to wait around to index your website into search results.
Just food for thought. Speed up that website, and you won’t have to worry about it!