I know I promised that I’d be publishing my groundbreaking blog post on marketing in a recession today but I just have to work on it for a little while longer.  The more I discover about how people’s preferences change during a recession, the more I know we need to dedicate a serious effort to the topic.  I’ll keep you posted.  Hopefully we’ll have the research pulled together soon.  Until then, keep doing your homework and don’t neglect your marketing in a recession.

More in Marketing in a Bad Economy
Marketing in a Slow Economy

Marketing in a slow economy shouldn't really be any different than marketing in a boom.  Doesn't it seem counter-intuitive to scale back your marketing when sales begin to slow down?  After all, when should you be marketing?  When you have a lot of sales or when you really need more sales?  So then, why are […]