It’s funny that people love to brag about how their website is ranked on the first page of Google. You might even feel pretty good because your site is ranked number one when you Google your company name. So what?
Let’s say for a second that with the wave of a magic wand your site is a traffic-generating machine. Now you’re ranked #1 for every phrase. You’ve got more traffic than ever. What good would that do if your site does a poor job of turning those visitors into buyers? Obviously, even if your website gets tons of visitors, you’ve only solved half of the puzzle. An effective site pulls visitors into the site and then convinces them to act. That may mean that it convinces them to sign up for your newsletter, or it may mean that they’re compelled to call or perhaps they’ll actually add something to their shopping cart and check out.
Unfortunately, most sites today are just online brochures that do little to actually increase the bottom line.
Wouldn’t you like to have a site that increases your sales? We’ll it starts with traffic, but ultimately, the site must have a high conversion rate. And if you’re used to the pathetic rates that are typical with direct mail, you’re in for a shock. Consider conversion rates that are 400%, 500% or even 800% higher.
That’s why we dedicate so much of our time to testing which elements in a site can increase your conversions. Give us a call today to talk more about your low conversion rates so we can see if we can turn them around. The number is 970-674-0079.