Internet marketing in Denver, CO continues to gain popularity as increasing numbers of businesses are abandoning their traditional forms of high-priced advertising in favor of more affordable marketing tactics. A recent Nielson study demonstrated that Internet marketing and SEO consistently provide the highest ROI compared to other forms of marketing.
Businesses in Denver are catching the wave of incredible growth in the Internet and are taking advantage of low cost marketing tactics like social media (Twitter, Facebook, Linkedin, blogging) and search engine optimization. Denver has long been recognized as a hotbed of Internet savvy people attracted to the high-tech jobs fthat stretch from the Denver Tech Center to the Boulder Turnpike. Unfortunately, many of these same tech-savvy people have recently been laid off. In an effort to find work, many of them have decided to try their hand at Internet marketing. While this may seem like a logical progression, businesses are finding that finding experienced Internet marketers is becoming more difficult. Business owners who thought they could save a few dollars by using the newbies, are learning the difficult way that experience pays for itself. With the glut of inexperienced Internet marketing folks in Denver, the industry as a whole is starting to get a reputation as an industry of snake-oil salesmen. Big promises and lack-luster results seem to be the norm, rather than the exception.
So, as Internet marketing in Denver gains momentum, it’s becoming increasingly important to distinguish the successful Internet marketers from the ignorant, inexperienced ones. For a great article on the topic, check out the feature on the InternetBuildingCodes.org website.