We were talking yesterday about your website’s content.  Today, we’re going to talk about how well you are ranked on Google.

This subject is like giving your Fort Collins website design a grade based on popularity. Ranking well on Google is like a flashback to a popularity contest in High School and Google is the ultimate popular kid who grades your popularity. So how do you tell how “with it,” “hip,” “cool,” “fly,” or “chill” you are? You do it based on incoming links, unique content, SEO title tags, and regularly changing content.

Having incoming links is like having a bunch of groupies. The more incoming links you have, the better Google will rank you. Remember it’s better for your Fort Collins website design to be a leader, rather than a follower! On a scale of 1 to 10 (for perspective, a 10 should probably have about 10,000 incoming links), how are you doing in the incoming links department?

Google does not like to see duplicate content on the internet; it is a definite popularity downgrade. It’s better to be unique than it is to be a clone! So on a scale of 1 to 10 (10 – my content is 100% unique, 1 – I pretty much copied all of my content from somewhere else), how unique is the content on your website?

SEO keywords and title tags – if you’re not sure about what these are, you may want to consult your website programmer.

SEO keywords are in the coding of your website. It’s like picking your label (jock), and letting Google know that’s what you are. The more times that you use your SEO keywords, the more credibility you build up with Google. Your SEO text should be about 3% to 5% for each page – so don’t lay it on thick trying to convince Google what your site is all about. From 1 to 10, how did you do with the keywords and title tags?

Lastly, Google rewards you for frequently updating your website. If you update your website daily, you definitely get a 10. If it is updated weekly, a 9. If it is updated bi-weekly, an 8. Monthly updates get a 7…. and so on and so forth.

By now you should know… add up your 4 scores and divide by 4 to get your average. Take that percentage and determine your grade for your Fort Collins website design on how well you rank with Google. Is your Fort Collins website design a “cool cat” or just a “wanna-be”?

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