One problem that constantly arises for websites that have a difficult time ranking are the technical issues that come about after poor programming. In short, there are rules to how websites should be coded. The World Wide Web Consortium (W3C) makes the rules, so it’s best to just follow them. They even tell you what’s wrong with your website if you go run it through their Validation Tool.

All you have to do is make sure when you run your website through the tool, it says “PASSED!” At Red Rocket, we see hundreds of website each year that have an alarming number coding errors. And in our experience, poor rankings on Google tend to go hand in hand with poor programming. Here’s one of our competitors’ websites:

w3c-validation-screenshot

Not sure how to fix the errors and warnings the W3C says are on your website? Just give us a call!

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