You want to stretch your marketing dollars in a recession?

I get requests from people all the time to add flashy animation to their sites.  This morning, someone called wanting a Flash intro that was filled with explosions and sound effects and has cars racing in from the sides, crashing together with a “bam, bang, boom.”  Unfortunately, hugely expensive animations often cause people to sacrifice in other areas because of budget limitations.  After all, what good is an explosive, entertaining site, if you neglect to market the site and get traffic to the site in the first place.  Wouldn’t it make more sense, when marketing in a recession to just develop a site that gets lots of traffic and then worry about enhancing the site with Flash?  Sadly, the reverse is usually what customers want.   They want the best right now.  And the result if often a great site that sits silent with no traffic.  There are billions of dollars wasted every year on sites that are lost in cyberspace.  In fact, it’s estimated that only 4% of the Internet has ever been seen.  Imagine how many billions of pages are sitting out there, waiting to be seen.  No doubt, some of them are pretty fantastic, but without the proper marketing behind them, they’re destined to remain lost…forever.

So what can you do to avoid this scenario with your site?  Maybe you already have a site thats lost in cyperspace and is in need of some traffic.  Maybe you’ve invested a lot of money already and you just need to know what to do next to recoup some of your investment.  That’s why we developed out 190-point Website Inspection.  It pin-points the issues that are preventing your site from being its best.  Want to learn more, give us a jingle.  970-674-0079.  Before you know it, you’ll have a plan in place that will help your site to rank better on Google and begin getting more traffic.  Get your site functioning properly so you can make the most of your marketing in a recession.

Chadd Bryant

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I was asked to speak in front of the Home Builders' Association a few weeks ago.  The topic was about marketing in a recession.  There were two other speakers on the panel and both of them provided great insight. The interactive presentation was driven primarily by audience questions and the one question that just kept […]

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