There are very few people who amaze me regularly with their wisdom, but Seth Godin is one of them. I’ve often struggled to explain to a website design client why it’s so important to invest the time to think through their marketing strategy and spend time on the development of an effective brand message. Seth summed it up nicely in one sentence today:
“It’s cheaper to design marketing quality into the product than it is to advertise the product.”
Enough said. Well done, Seth.