It’s probably an issue with conversion rates.  Sure, there are a lot of sites that don’t get any traffic and that’s a huge problem, but more often than not, even the sites that do get visitors fail to convert them into customers.  It’s a serious issue that plagues the majority of all websites, so why is no one talking about it? Probably because they don’t know how to fix it. It’s not a simple thing to diagnose let alone repair, especially if you don’t know what you don’t know.  If it were an easy fix, more businesses would be satisfied with their websites. Unfortunately, most companies don’t know what to do about this growing problem.  We do. In fact, we’ve spent the past decade fine tuning our methods, testing and tweaking every conceivable element within a site so that now we’re able to determine not only what works, but why.  Sure, the other guys might tell you that you have to have fast-loading pages and a compelling call to action.  Duh. But what about the subtle psychological motivators that make people buy from you?  Or how about the all-too-often overlooked topic of website ergonomics?  Most people have heard about ergonomics.  Some people even think about how high their office chair needs to be in order to be ergonomically correct and prevent headaches and fatigue.  We’re talking about something very different.  We’re talking about something that’s so powerful and so unique that other web developers will give you a blank stare if you ask them about website ergonomics. Let’s just say, with a keen understanding of ergonomics, you can practically force people to click where you want them to click and compel them respond to your calls to action. If that sounds like what you’re looking for, we need to talk.  Please give us a call at 970-674-0079 so we can grab a cup of coffee and talk about it more.

More in Conversion Rates
What’s the Easiest Way to Increase Online Sales?

Most people have a knee-jerk reaction when asked about the easiest way to increase online sales.  "Get more traffic," they say.  While that seems like the most obvious answer, it's definitely not the easiest way to generate more sales.  After all, getting more visitors doesn't exactly fall under the category of "easy."  So then, what […]