Let me begin by saying that we absolutely hate content thieves. Writing original content is the key to a successful SEO campaign. The whole point of trying to rank well on Google is to get relevant content to your audience that converts prospects into customers. That is the key!
Very recently, we were hit by what is known as Content Scraping by a website design company in India. In other words, someone stole our content and presented it as their own. This is a very serious matter because this creates a big problem when trying to rank well in search engines: duplicate content. The problem with duplicate content is that search engines will punish you for it. Even if your website has gained a ton of trust from Google, they’ll lower your rankings if that same content begins showing up somewhere else.
This is why we’ve been hard at work here at the Red Rocket Test Lab, developing new ideas for making WordPress even better for our clients. One of the most popular conversations of late is that of content protection.
We’ve created a brand new package for WordPress sites that ensures that your content won’t be stolen by scraper sites. This package also includes a few monitoring and security components that ensure that you’ll never lose your content in the unlikely event that your site disappears. This isn’t a one-time fix, it’s an on-going commitment to keeping your site safe and secure. Let us know if you’re interested in this package. Just give us a call at 970.674.0079, and one of our specialists will be happy to walk you through all of the features of this package!