Sometimes it’s helpful to do the numbers and understand why it’s worth doing something. Running the numbers for increasing your website traffic offers a dramatic demonstration.
Let’s say you’ve been able to measure that when someone lands on your website, they have a 2% chance of buying a product. This is called the “conversion rate.”
Then let’s say that your average website sale is $10.
Here’s how your actual sales dollars change depending on how much website traffic you’re able to bring in.
Conversion Rate: 2%
Average Sale: $10
| Per Month | |
| Website Traffic | Sales Revenue |
| 100 | $20 |
| 1,000 | $200 |
| 5,000 | $1,000 |
| 10,000 | $2,000 |
| 15,000 | $3,000 |
| 20,000 | $4,000 |
| 30,000 | $6,000 |
| 40,000 | $8,000 |
| 50,000 | $10,000 |
| 100,000 | $20,000 |
| 500,000 | $100,000 |
| 1,000,000 | $200,000 |
There’s a huge difference to your bottom line when you bring in more website traffic.