This week, we’ll talk about an easy way to build trust, or rather, avoid eroding trust with your website visitors.

Establish trust by writing flawless copy.  You only have one chance to make a first impression.  We’ve all heard it before and we know how important it can be.  So then why are there so many sites out there that are riddled with typos?  Considering that your website is often the only point of contact that your customers have with your business, why not make it the best that it can be?  When your site is filled with spelling mistakes and other grammatical errors, you quickly erode trust with your customers.  They are left wondering if you run your entire business with this sort of lackadaisical attitude and thereby will not accurately fulfill their order.  Or maybe your product is prone to problems too?  Trust is the most important thing that you can establish on the Internet and when your site doesn’t perform well, you hurt yourself right out of the gates.  I challenge you.  Clean up your content and see if your sales don’t improve.

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This Wednesday’s Tip for Improved Website Copy: Part 10

As part of our on-going series on how to write better website copy, today we’re going to discuss one of the pitfalls that many people fall into when trying to be creative.  They try to break the rules just to appear like an outside-the-box thinker. Ignore convention.  You know how we're accustomed to certain things?  […]