Last week, I was talking about search engine optimization and how it differs from search engine marketing.  We discussed how SEO includes both on-page- and off-page-factors.  Today, we’re going to pick up where we left off, and talk about the things that you can do to optimize your website’s performance on Google’s rankings.

Off-Page Factors

There are a number of things you can do on your site to improve your rankings on Google’s search results pages but believe it or not, what happens on other sites is actually more important to your site’s rankings.  You see, Google is in a constant battle to assure that their results provide relevant results.   To ensure that, they have turned to the voting public to help determine any given site’s rankings.  How?  A site casts a vote by linking to it.  The more sites that link to your site, the more votes your site receives.  Get a ton of votes and you’ll likely rank at the top of Google.

Don’t run out and start asking sites to link to your site though.  I see sites all the time that have hundreds of links pointing to them, but they still fail to rank well.  There are many small considerations to make before asking for a link and if you do it incorrectly, all of your efforts will be for nothing.  Don’t spin your wheels any longer, give Red Rocket a call now and we’ll walk you though our link-building-process.  We’ll explain what we do and why it works.

Next week, we’ll talk a little about other web marketing tactics, specifically SEM and how you can benefit from it.  Until them.

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