When creating a great website design, don’t neglect your content.  Writing great website copy isn’t as difficult as you’d think.  Considering that most sites out there have terrible copy, you’d think that it’s tough to write great copy.  But here are a couple pointers that can guide you as you try and craft new content for your website.  In this post, we’ll cover another simple suggestion for improving your website’s content which can help you to retain visitors on your site longer and eventually convert them into customers.

Avoid long sentences.  Try and keep your sentences, paragraphs and thoughts to a minimum.  People are impatient and don’t want to try and decipher what’s important and what’s not.  Just say it in as few words as possible.  When looking at a web page, users determine quickly if the page is going to be a quick read or if it’s too intimidating and time consuming.  They do this by scanning the page and looking for quick snippets of information.  If you can break up your long paragraphs into short, easy-to-digest paragraphs, people are more likely to stick around.  Also, bullet lists, headlines and subheads make a page easier to grasp.

I could go on and on, but I think it’s appropriate to keep this one short and to the point.  Hope that helps.

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Wednesday’s Tip for Writing Great Website Copy: Part 1

Over the next few weeks, we'll be using our Wednesday posts to help you write better website copy.  This week, I thought we'd start off with a real easy tip that can revolutionize your writing, without any effort.  Combine this writing tip with a great website design, and you could have a winner. Dumb it […]