Web Marketing – Understanding Competitors

We at Red Rocket often get clients who come in and ask “why is [insert rival company here] number one in the search rankings and I’m not?”  They hate having to sit lower in the search engine rankings without knowing why. So, let’s take a look...

Web Marketing – SEO vs PPC

In an ideal world, where a company has both the resources and budget for web marketing, both organic SEO (Search Engine Optimization) and PPC (Pay Per Click) should be used to help get ideal results. However, in an economy such as the current one, it is necessary to...

Web Marketing – Mistakes That Damage Rankings

Sometimes, in the course of trying to put together a web marketing effort, a company looks for someone to take over SEO efforts. However, there are many factors that the company can do that will not only make the SEO efforts null, it can also take the website rankings...

Web Marketing – Finding the Niche

One of the main keys to web marketing is to find one’s niche in the marketing world. A niche (noun) is “a distinct segment of a market”. What does this have to do with web marketing efforts, one might ask. So in order to explain, let’s discuss...