Marketing in a Recession

I was asked to speak in front of the Home Builders’ Association a few weeks ago.  The topic was about marketing in a recession.  There were two other speakers on the panel and both of them provided great insight. The interactive presentation was driven primarily...

How to Get the Phone Ringing…Now

When things slow down and customers quit walking in the door and the phone quits ringing, perhaps it’s time to do something you’re never done before. While you’re probably familiar with pay-per-click advertising, like Google’s AdWords program,...