In the businesses of the 21st century (and those wishing to continue success into the next decade) a website is an indispensable tool for gathering customers, forging connections and displaying critical information. The best part is that it costs next to nothing to buy or maintain.
Many people believe that their website marketing plan and efforts end as soon as their website is polished and good looking and out on the internet for the world to see. This, however, is far from the truth. While money is not being lost in such websites, most likely they are not generating as much as they could be. But how do we measure this to ensure that a website is generating hits AND revenue? Let’s start with the basics:
First, and most importantly, a reliable web analytics program is necessary. These programs allow you to look into and understand how many customers visit your site, where they are coming from, and where they are going within your website.
Why is this important? While your website might not generate income directly, tracking conversion rates of visitors who sign up for newsletters, send e-mails or call the office will give you a cash value to weigh your web efforts against. Simply stated, such numbers allow you to view what areas need to be improved, and which are generating the most web interest.
In the next segment, we are going to explore a number of hidden benefits of a website that are not frequently thought of. Til next time!