Part of Internet Marketing is keyword choice. As a local Denver business, you want to be found when someone is searching for things related to Denver. If your business sells lamps, you may want to appeal to a nation-wide audience, but if you’re in the plumbing business, I doubt if you want to drive from Denver to Miami to unplug a drain. You’re only interested in customers right here in Denver. So how do you target customers in Denver with your Internet Marketing campaign? First of all, and one of the simplest things you can do is, just put your Denver address on every page of your site. It can be in the footer at the bottom of the page. That really helps Google to know that you’re in Denver. And you can even put something like, “Serving all of your plumbing needs in the Denver, Boulder, Fort Collins area.,” at the bottom of your pages. Things like that will really help your site to be found in Google Map’s business listings.
But as long as we’re talking about Google Maps, let’s discuss how you can get the most from your business listing. First of all, do you know what I’m talking about when I say “Google Business Listing?” The business listings are displayed when you do a local search for something in Denver and at the top of the results page is a map showing 8 or 10 local businesses with red flags denoting where each one is located. When Google displays these businesses it’s not just by chance. You stand a much better chance of having your site listed if you have your address on every page of your site as discussed above and if you have taken the time to fill out your complete business listing. To do that go to SuperPages.com and fill out a listing for your business. You see, Google pulls a large part of their data for their business listings from SuperPages. Once you have a SuperPages listing, your Google listing will automatically have about 75% of the information filled in. Then you can edit the remaining portion by clicking on your Google business listing when you search for your company name.
Another important aspect of Internet Marketing is keyword density. When you’re creating your pages, you want to make sure that you make one page that’s specifically about plumbing in Denver, if that’s what you want to be found for. And mention that same phrase several times within the page. Don’t try and make a page that talks about “plumbing in Denver” and “plumbers in Denver” and “hot water heaters in Denver” at the same time. You’re much better off making an individual page about each topic. Then your Internet Marketing and your SEO efforts are focused and targeted. Besides, when someone looking for a hotwater heater in Denver hits that specific page that talks all about hot water heaters in Denver, they’ll be much more likely to feel a connection with your site as opposed to finding a generic page that talks about everything you do.
Hope that helps.