Oh the big soft pillowed drop shadow. They give such height and dimension to our words almost magically levitating letters and images off of the page. While they were a cool design element not too long ago, today they look illegible, forced and dated.
Instead, let us focus on a more controlled, clean shadow that only lends an accent to lettering or even images. In the example below, not only is the wording more prestine but also legible and polished.
Having a negative design trend can have a damaging effect on your viewer and paying attention to details can have a lasting impression.