One of the ways you can provide good customer service is as simple as introducing yourself. A good website design can and should be a good introduction as well. Your website should welcome your customer and provide information about who you are and how you can help them. Since on-line interaction can seem impersonal, if you are able to get a customers name and use it to respond to them either in communication with them via phone or email or as part of a purchase, the interaction becomes more personal. Using the name of each customer also keeps your focus on the customer. Creating a positive experience for your customer can in turn have a positive effect on your website marketing efforts.