What have they done for you lately? Another important key of guaranteeing repeat business is to make sure that people in your organization are recognized for the good customer service experiences that they provide to your customers. Make sure that you have something in your business culture that recognizes and maybe even in someway rewards those above and beyond efforts and even the everyday efforts of those people on your front line. When you take the time to recognize good customer service it will help improve and foster the customer service culture of your company. Taking the time to continually make sure that you are thinking those individuals in your organization who are looking out for the interest of your customers is an investment well worth making.