A new tool for your SEO toolbox

Last week I was discussing how Google has changed their ranking algorithm to favor websites with quality content.  Now, some of you who are reading this are likely thinking that that’s old news.  It is.  Google has been showing tendencies to prefer good content...

This Wednesday’s Tip for Improved Website Copy: Part 10

As part of our on-going series on how to write better website copy, today we’re going to discuss one of the pitfalls that many people fall into when trying to be creative.  They try to break the rules just to appear like an outside-the-box thinker. Ignore convention. ...

This Week’s Tips for Better Website Copy: Part 8

Last week, as part of our Wednesday series on how to write better copy for your website, we talked about how to use a conversational tone.  This week, we’re talking about using a consistent tone. Inconsistent tone.  We recently had one of our customers submit their...