Specificity Increases Response Rate by 39.6%

It seems that people have a tendency to over-simplify things when it comes to writing sales copy.  Take the title of this article, for instance: by including the exact percentage, you can increase your ad’s effectiveness. The headline immediately grabs your...

Top Google AdWords Mistakes Revealed

Top Google AdWords Mistakes Revealed Are you frustrated by your Google AdWords campaign? Are you spending more than you used to only to get fewer and fewer clicks? Did you hope that Google AdWords would be the solution that would finally jump-start your online...

Pay-Per-Click ROI Projections

Pay-Per-Click ROI Projections For many people, pay-per-click advertising seems a lot like a slot machine in a Las Vegas casino. Frankly, there are similarities. Both pay-per-click advertising and slot machines allow you to gamble a small amount of money in order to...