Pay-Per-Click Cost Analysis

Pay-per-click advertising, as it’s called, offers web site owners the ability to purchase placement in search engines when customers are searching for specific terms. Now, you have the ability to actually place your site at the top of the results page when someone...

Pay-Per-Click ROI Projections

For many people, pay-per-click advertising seems a lot like a slot machine in a Las Vegas casino. Frankly, there are similarities. Both pay-per-click advertising and slot machines allow you to gamble a small amount of money in order to possibly make more money, but...