So You Wanna Be a Graphic Designer?

It wasn’t that long ago that I found myself flipping through art store catalogs looking for the most impressive portfolio case in an attempt to get some advantage over what seemed like thousands of graphic designers all competing for the same job. There were...

The Principals of Excellence in Design

As I’ve written here in the past, ‘simple is better than better’. Simple cuts through the clutter. It makes everything else seem overstated, over exaggerated and overhyped. Let’s take BMW for example. No one has ever confused BMW with being...