Is Branding More Than Just a Logo?

In a word, yes.  But unfortunately, the word branding carries a lot of baggage with it because it’s misunderstood by many in the marketing industry.  I don’t want to sound as if I think I have it all figured out but let me give you my impression of...

Getting Your ‘Bucks Worth

Today, Starbucks came out with a new logo, to mixed reviews from the general populace. I, personally, think it’s a great logo and perfect for a company that has outgrown it’s own name in a way. It just makes sense! The logo conveys a simplicity and...

The Necessity of Branding

It’s amazing what the look of a brand can do. Everything from the website design to the letterhead to the logo all need to be in sync and reveal something about the company it’s portraying. Sometimes, the problem is that both people and companies tend to...

Website Branding

Website branding or brand messaging is just as important as it is in any other area of your marketing.  Perhaps, the brand messaging is paramount. I meet with business owners all the time who have a hard time putting their finger on who their ideal client is.  They...