There are dozens of things that you can do to improve your Google ranking but here are some tips that can actually have an immediate impact.
Make sure that your site doesn’t have anything to do with the kind of sites that you wouldn’t want your children visiting. (I have to tip-toe around the topic because I don’t want our site to have those terms in it either.) Sure you might be thinking that that your site if free from any of the language or images that would be found on those sites but you’d be surprised. I’m working with a local municipality and much to their surprise, they have more than 1200 words in the site that are found in those kind of sites. Just a quick search through the site revealed a number of “poison words” that are harming their domain’s reputation and causing it to be punished by Google.
Search through your site pretending you’re a 14-year-old, immature boy who laughs every time he hears something that has a double meaning. Look for those phrases and eliminate them today. Watch your rankings increase as Google begins to trust your site again.