This link goes to the Seth Godin blog post that I’m referring to below.
Aside from the fact that Seth Godin is brilliant, this post is so true. I’ve recommended to my clients for years that they would get more out of spending $20,000 on a one month marketing blitz than spreading that same $20,000 over 12 months. The same is true with regard to social media posts. Last Tuesday, 6 of us in the office made updates to our Twitter, Facebook, and LinkedIn accounts as well as a good chunk of other social networking sites throughout the entire day. We saw a 200% increase in website traffic that day which resulted in a number of new client phone calls. Now that is the power of synchronization at work! I love it!