You might find yourself in a situation where you can’t afford a much needed website redesign. Your website budget is tight and you need to make your money stretch. Here are some ideas to help you prioritize your web needs so that you can get the most out of your website design dollars.
Priority 1: Analytics
If you aren’t tracking the effectiveness of your website, this should be your first priority. If you don’t know what is working and what fails, then you won’t know what to budget for in your website. If you aren’t tracking your traffic, or don’t understand how to read your analytics reports, then budget for this first.
Priority 2: Identify Big Issues
Armed with website statistics of traffic and the browsing patterns of your users you can identify the big issues that need to be addressed on your website. An example of a big issue would be something like converting your table-based site to a css site. Another example would be overhauling your shopping cart to increase conversion rates.
Priority 3: Simple Fixes
In evaluating your site you will find small adjustments that might have big impacts. These relatively inexpensive adjustments can have a large return on investment. Example of small changes would be fixing broken links, updating homepage text, or updating your header with your new logo.
Prioritizing your website needs is the best way to make your website budget stretch. We hope you keep Red Rocket Media Group in mind as you finalize your website budget this year. Stay tuned for my post next Wednesday when I will talk about one of the biggest website budget mistakes.