This Wednesday, we’re talking about the 5th of 5 pay-per-click advertising benefits.  Here it is…

PPC Benefit #5: You can spend as much or as little as you want.  With Google Adwords, you can set your budget and choose how much you want to spend every day.  Some people want to spend $5 a day, others spend $5000 a day.  It’s up to you.  All you have to do it specify in your account how much you can afford.  If you only want to spend $5 a day, your ads will show until your ad budget is exhausted and then they’ll be removed until the next day.  Normally, all of the ads that were removed go live again the next day at midnight, but here’s a little tip.  You can delay your ads and have them go live at any point.  The benefit of this is amazing because all of your competitors may have exhausted their ad budgets by 2:00 in the afternoon just when your ads are set to go live.  That way, your ads will be the only ones that are on the page.

Next week, we’ll pick up right here with the PPC discussion but we’re going to discuss the drawbacks to PPC because if you don’t know what you’re doing, you can lose a bundle in a short amount of time.   Until then…

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