You’re in part 6 of a 12-part Wednesday series on social media. We’ve been covering a different technique each week for ways to engage with your Facebook followers. This week, we look at the most popular way that a social media company or even your company can engage.
6. Videos. Everyone loves videos. In fact, I read recently that 78% of people are more likely to click on a video than they are to read content on a page. Plus, funny videos have a tendency to go viral. Just yesterday someone on our team gathered everyone here at Red Rocket around her computer to show us all a 5-minute video of a dancing dog. Sounds silly but it kept our attention for the full 5 minutes. If a video is on your website, that’s great. People will likely watch it. But if it’s on your Facebook page, people are likely to share it with their friends. They’ll share it and those people will share it and those people will share it. Facebook has an exponential sharing effect and you should take advantage of it.