You’re in part 4 of a 12-week Wednesday series on how to engage with your Facebook followers.  This week, we’re talking about something that may seem trivial, but it’s not.

4. Trivia. There’s a reason why Jeopardy! has been on the air since March 30, 1964.  People love trivia.  They love to learn little facts that are digestible because it makes them feel smarter.  Who doesn’t want to feel smarter?  Use trivia on your Facebook page to engage people.  It makes them think which makes them associate intelligence with your company.  When you teach them something, there’s a tiny part of their brain that feels that they need to reciprocate and give something back to you.  That might be all that it takes to nudge out the competition when it comes down to choosing who they do business with next time.

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12 Ways to Engage Your Facebook Followers: Part 3

Who doesn't like talking about themselves?  We're selfish beings by nature.  It's work to ask people about themselves and it feels nice to talk about what's important to us.  It's generally something you have to be taught.  As a social media company, we even have to consciously think about it.  So here's this weeks tip... […]