Congratulations. You’re on lesson 12 of 12.  You should really be awarded our Social Media Company Rock Star award for making it this far.  If you’ve missed any of the previous lessons, please check them out.

So, let’s jump right into the final tip.

12. Surveys and Polls. A few weeks ago we talked about how people love to be asked about themselves.  Ask any one who’s taken a Dale Carnegie class or who has read his book, How to Win Friends and Influence People.  It all starts by showing an interest in the other person.  And what better way to do that than by asking them to take a survey?  Yes, long surveys can make people wince but a short one-question poll is a very effective way of learning about your audience while giving them a voice.  Ask them what they’d like you to begin offering.  Ask them whether they prefer free delivery or 5% off.  This shows you care and want to tailor your business to meet their needs.

Next week we have something special planned and we’ll kick off another Wednesday series.  I’m very excited.  We’ll be covering the 2 problems that prevent the majority of all sites from have great online sales.  Until then.

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