I dare you to read this tip. If you don’t love it, we’ll give you your money back. 🙂
10. Challenge your Customers. Who doesn’t love a challenge. “Take the Activia Challenge.” That whole yogurt campaign is based on a 14-day challenge. You would think that yogurt is yogurt, but when Jamie Lee Curtis tells you that you’ll feel better after 14 days, and she backs it up with a money-back guarantee challenge, who isn’t tempted to see if she’s wrong.
You don’t have to sell yogurt in order to have a challenge. How about challenging your customers to find your logo hidden in a photo or challenge them to be the first to call. A little competition can really get people fired up. Some people love a personal challenge, others love a team challenge. Either way, most people are motivated when you present something difficult and ask them if they’re good enough to measure up.