Internet Research and Implementation Services

Website Marketing - Research

 

1. Essential Website Analysis

a. Analyze Client's Site for:

• Alexa Traffic Ranking
• Google PageRank
• Link Popularity
• Backlink Anchor Text Analysis
• Keyword Density Analysis
• Search Engine Ranking

 

2. 190-Point Website Analysis

a. Initial Impressions

b. Marketing Assessment

• Name of Site / Domain Name
• Layout and Design
• Sales Steps / Process
• Efficiency and Speed
• Content
• Navigation
• Consistency
• Search Engine Registration
• Advertising

c. Technical Assessment

• Broken or Dead Link Analysis
• Browser Compatibility Analysis
• Load Time Analysis
• Spelling Analysis
• HTML Design Analysis
• Uptime Analysis
• HTML Meta Tag Analysis
• Other HTML Analysis
• Backlink Analysis
• Web Site Ranking Analysis

 

3. MSN Pay-Per-Click Cost Analysis

Please check out our articles pertaining to Pay-Per-Click Advertising:
Pay-Per-Click Advertising
Pay-Per-Click Cost Analysis
Pay-Per-Click ROI Projections

 

a. Project costs for MSN Pay-Per-Click Advertising

• Top 20 phrases
• Projected number of impressions
• Projected click through rate (CTR) for each phrase
• Average position for each phrase
• Average cost per click (CPC)
• Total projected advertising costs

 

4. Google Pay-Per-Click Cost Analysis

• Pay-Per-Click Cost Projections
• Top 20 Terms
• Estimated Cost Per Click
• Estimated Ad Position
• Estimated Clicks Per Day
• Potential Cost for Projected Clicks

 

5. Essential Keyword Search Analysis

a. Determine number of searches/day for client’s top ten keywords

b. Recommend up to 200 additional popular keyword phrases

c. Report of findings

 

6. Deluxe Keyword Search Analysis

a. Determine popularity of client’s top ten keywords

b. Recommend up to 1000 additional related keyword phrases

c. Report of Findings

d. Competitive Keyword Assessment

• Number of searches/day on the entire Web for each phrase
• Number of searches each day on Google for each phrase
• Number of sites listed in Google results for each phrase
• Keyword Efficiency Index - rate the competitiveness of each phrase

e. Pay-Per-Click Cost Projections

• Top 200 Terms
• Estimated Cost Per Click
• Estimated Ad Position
• Estimated Clicks Per Day
• Potential Cost for Projected Clicks

f. 1/2 Hour Consultation – Explanation and Recommendations

 

7. Competitive Analysis of Top 3 Sites

a. Identify the top 3 keyword search phrases

b. Enter search phrases into Google

c. Analyze top 3 sites for:

• Alexa Traffic Ranking
• Google PageRank
• Link Popularity
• Backlink Anchor Text Analysis
• Keyword Density Analysis
• Search Engine Ranking

 

8. Google Maps Business Listing Submission

a. Create listing with business description for each location

b. Upload photo of each location (provided by client)

 

Essential Research Package

• Essential Website Analysis
• Essential Keyword Search Analysis
• Google Pay-Per-Click Cost Analysis
• Competitive Analysis of Top 3 Sites

 

Deluxe Research Package

• 190-Point Website Analysis
• Deluxe Keyword Search Analysis
• Competitive Analysis of Top 3 Sites

 

Website Marketing - Implementation

 

1. Keyword Implementation
Implement top keywords found in keyword search analysis into metatags, title tags, descriptions, and alt tags on up to 10 pages

 

2. Reciprocal link building for 12 months

a. 1500 Links guaranteed over 12 months
b. Writing of anchor text and 200 character description
c. Addition of 1 links page on your website
d. Addition of 1 “Submit your site” page on your website
e. Addition of all link partners over the next 12 months
f. Composition of a letter to contact other webmasters
g. Contact at least 8000 other webmasters

 

3. Search Engine Submission for 12 months

a. Submit website to Google, Altavista, HotBot, Lyco, Scrub the Web and All the Web

 

4. DMOZ Directory Submission

a. Write keyword-rich title and description
b. Find up to 3 best categories and submit website to DMOZ

 

5. Google Pay-Per-Click Advertising Set-Up

a. Select most popular keywords to purchase
b. Set up Google AdWords account
c. Create up to 5 ad groups using up to 300 keywords
d. Write up to three ads per ad group
e. Determine daily budget according to keyword search analysis

 

6. Article Directory Submission

a. Write a 150-word author bio using proper anchor text & hyperlinks
b. Submit one article to the top 50 article directories
c. Report of submissionsImplementation Package:

 

Keyword Implementation

• Reciprocal link building for 12 months
• Search Engine Submission for 12 months
• DMOZ Directory Submission
• Google Pay Per Click Advertising Set-Up
• Article Directory Submission